Above and beyond: how 12.3m users joined a single promotional campaign

Being a member of siblings who liked gaming, reading the announcement of Travis Scott x Fortnite was the most exciting thing that happened to us during the lockdown.¬†Little did we realize, we were a part of the 12.3m users who logged in online on April 23rd. The whole experience was mind-blowing. https://www.youtube.com/watch?v=URCLFqeNHYk https://twitter.com/FortniteGame/status/1253524351376330752?s=20 Why did … Continue reading Above and beyond: how 12.3m users joined a single promotional campaign

Dark data: the potential that lies beneath

In the digital age, it is really easy to say 'collect data'. Even in my pitch presentations, I've rarely not mentioned its importance for businesses to solve their problems. But is it that easy to do in real life? While 55% of large company executives deemed insights derived from consumer data are key disruptors, only … Continue reading Dark data: the potential that lies beneath

Asset sharing economy: will it survive?

Until just a few days ago, I understood the term 'asset sharing economy' and immediately thought back at the time that I downloaded Gojek for the first time or when my family discovered Lime and spent a day running around in scooters. However, the coronavirus pandemic has hit many industries hard and the travel industry … Continue reading Asset sharing economy: will it survive?

Fenty Beauty’s advice for Tik Tok new comers

Trend is the currency of the internet and Fenty Beauty has coined plenty. The multimillion dollar cosmetic line has seen significant growth amassing 200k followers since January surpassing brands in similar industry like Sephora. Now, the brand is creating their own version of hype house. https://www.tiktok.com/@fentybeauty/video/6806530099077287173 Released in early march, they have gained 10 million views … Continue reading Fenty Beauty’s advice for Tik Tok new comers

Creating Vivid Scenes in Novels

With all the posts that I have written in the past year, I have learned so much new knowledge. I am sad to say that this will be my last post before I will revamp the blog. Of course, I will still write! But I am planning to write more about topics that interest me … Continue reading Creating Vivid Scenes in Novels

The 10 YA Books (or Series) you Should Read Next

Approaching the end of this project, I thought I should share the books that I love with you guys. Yes, I am a big fan of young adult books. I feel like they're either a hit or miss. It's really hard to get a young adult book right because it has to have the right … Continue reading The 10 YA Books (or Series) you Should Read Next

The Top 15 Stylistic Devices You Need to Use

You've probably learned figurative language techniques like hyperbole in high school. They're hard to distinguish from each other, sometimes you don't notice them, and worst of all they're HARD to remember! But believe me when I say, without these devices every story you read will be dull. Using these techniques will not only enrich your … Continue reading The Top 15 Stylistic Devices You Need to Use

How to Construct a Dialogue

A story relies on the balance between story-telling and actions of its characters. Dialogue is really hard to get right, but without it, a story can be too wordy or lengthy. There is no engagement that makes the reader wants to flip the page, there is no sense of life. On the other hand, there's … Continue reading How to Construct a Dialogue

Three Common Types of Plot Structures Used in Best-Selling Novels

We've covered a lot of crucial aspects of a novel from developing characters to choosing settings. However, without the understanding of narrative structure, sometimes we could get lost when we're writing. We've discussed the four types of structures in my February entry, this includes stories that focus on the world's environment, answering a question, development … Continue reading Three Common Types of Plot Structures Used in Best-Selling Novels